It’s all about the process! Why process goals outperform outcome-based targets.

Olympic champion Alistair Brownlee explores why process goals outperform outcome-based targets. Backed by science, this article breaks down how athletes can train with discipline, clarity, and cont...

Why Motivation Slips—and What Sports Psychology Taught Me About Sticking With It

Olympian Alistair Brownlee shares science-backed motivation strategies from sports psychology to help athletes overcome setbacks and stay consistent.