The nutrition analysis athletes used to book a clinic for.
Apply to join the Arla Foods Ingredients x Alistair Brownlee Consumer Research Study, in partnership with truefuels.
Free to take part. Applications are reviewed by the study team. Selected participants receive next steps by email.
What selected participants receive
Personalised performance nutrition analysis
A detailed analysis built around your own training, food intake, supplement use, goals and performance demands.
Insight based on your real training life
Not generic advice. The analysis is based on what you actually do, how you train, what you eat, and what you are trying to achieve.
truefuels product package
Selected participants will also receive a truefuels product package worth over €30. Estimated value of the personalised analysis: €500. The product package is an additional thank you. The main value is the personalised insight.
Why this is a rare opportunity
You track your training. But do you know whether your nutrition actually supports it?
A personalised performance nutrition analysis used to mean booking a sports dietitian, visiting a clinic, and paying for it. Most competitive athletes never got access to it.
This study changes that. It combines your real training data, seven days of food logging and your own biometrics, then layers modern analysis on top to build an individualised picture of how your nutrition supports your performance. The kind of insight that used to sit behind a clinic door.
It is run in partnership with Arla Foods Ingredients, one of the world's leading companies in the development and innovation of protein-based performance nutrition. The study is commissioned by Arla Foods Ingredients, which also supports the study design, analysis and reporting. It is independently facilitated by a specialist study team combining expertise in nutrition science, human performance and consumer insight.
Places are limited, and participants are selected by application. For the athletes who take part, it is a genuinely rare opportunity to understand their own nutrition the way elite athletes do.
Is this study for you?
This study is designed for competitive athletes who take their training seriously and want to better understand how their nutrition supports their performance.
This study is for you if you:
- Train consistently
- Compete, or are preparing to compete
- Take part in endurance sport, functional fitness, hybrid training or another high-output sport
- Use sports nutrition, or are actively interested in it
- Want to understand your fuelling and nutrition patterns more clearly
- Are willing to log food intake accurately for 7 days
- Are comfortable sharing training data securely
- Respond reliably to communication from the study team
- Want individualised insight, not generic advice
This study is probably not for you if you:
- Only want a free product package
- Do not want to log food intake
- Do not want to share training data
- Are unlikely to respond to study communication
- Are not currently training consistently
- Want quick generic advice rather than a personalised analysis
What you get if selected
What you receive
A personalised performance nutrition analysis
- Individualised insight mapped against your training data, food intake, supplement use, goals and energy demands
- A clearer view of whether your current nutrition habits match your current training demands
- Practical insight into your fuelling patterns, gaps and opportunities
A truefuels product package worth over €30 — an additional thank you for committing properly to the study.
What we need from you
If selected, you will be asked to:
Your commitments- Complete a study survey — approximately 15 to 20 minutes
- Share training data securely through Terra API
- Log food intake carefully for 7 days using Cronometer
- Share supplement intake
- Communicate with the study team by email, SMS and/or WhatsApp
- Potentially take part in a 45-minute video call, if selected for a smaller follow-up group
On the food log: we do not want to hide that it takes effort. But it is also what creates the value. The more accurately you log, the more useful and personalised your final analysis becomes.
You will be guided through every step of the process.
Apply to join the study →
How it works
Six steps from application to personalised analysis.
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01
Apply
Complete the application form and tell us about your sport, training, goals, current nutrition habits and willingness to complete the full study process.
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02
Review
The study team will review applications and select participants who are the best fit for the project.
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03
Share your training data
Selected participants will be guided through secure training data sharing through Terra API.
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04
Log your nutrition
You will complete 7 days of food logging in Cronometer, including supplement intake.
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05
Add context
The study team may ask follow-up questions to better understand your training week, goals, routine and nutrition choices.
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06
Receive your analysis
Your personalised performance nutrition analysis will be prepared by the study team in collaboration with Alistair Brownlee.
Important distinction
This is a consumer insight study, not a clinical trial.
This is a consumer insight study.
- Not a clinical trial
- Not a product efficacy study
- Not designed to test, validate or prove the performance effects of any specific truefuels product
This is a consumer insight study. It is not a clinical trial or product efficacy study, and participation does not involve testing or validating the performance effects of any specific truefuels product. The purpose of the study is to better understand athlete behaviours, needs, routines, fuelling challenges and performance-support priorities in the real world. Participation may include receiving a truefuels product package, but the study is focused on insight, not product testing.
Meet the independent study team
This study is commissioned by Arla Foods Ingredients as part of its partnership with Alistair Brownlee and truefuels. It is independently facilitated by Helle Frederiksen and Ben Powell-Frederiksen, who bring more than 20 years of combined experience across human performance, nutrition, athlete support, consumer insight and product innovation.
Helle Frederiksen
Performance nutritionist & nutrition analyst
Olympian, former world champion triathlete, and nutrition analyst with a master’s degree in human nutrition. Extensive experience inside world-class performance environments, and supporting everyday and competitive athletes with their nutrition and performance goals.
Ben Powell-Frederiksen
Innovation & insights consultant
Innovation and insights consultant to Arla Foods Ingredients, one of the world’s leading companies in the development of protein-based performance nutrition. Extensive experience across sports innovation, consumer research, and nutrition and performance product development.
Helle and Ben lead all participant communication, guide you step by step through the study, and remain available throughout to answer questions and provide support. If you are selected, your first message will come from them.
Questions you might have
No. The application begins with a survey, but the full study involves training data, food logging, supplement information, communication with the study team, and a personalised nutrition analysis for selected participants.
No. This is a consumer insight study. It is designed to understand athlete nutrition behaviours, fuelling challenges, routines and needs. It is not a clinical trial.
No. This study is not designed to test, validate or prove the performance effects of any specific truefuels product. There will be more opportunities to do this in the future for those who are interested.
The study is for competitive athletes in endurance sport, functional fitness, hybrid training and other high-output environments. We are looking for people who train consistently, compete or are preparing to compete, and are willing to complete the full process properly.
Selected participants will receive a personalised performance nutrition analysis, estimated at €500 in value, plus a truefuels product package worth over €30.
You will need to complete the application survey, share training data securely, log food intake for 7 days using Cronometer, share supplement intake, and communicate with the study team when needed.
Food logging is what makes the analysis useful. A short survey alone does not provide enough detail to understand how your nutrition supports your training. The more accurately you log, the more useful and personalised your final analysis becomes.
No. Applications will be reviewed by the study team. Selected participants will receive next steps by email.
After submitting your application, the study team will review your details and contact selected participants with the next steps.
No. You do not need to be a professional athlete. You do need to be training consistently, competing or preparing to compete, and willing to complete the study process properly.
We are especially interested in athletes from endurance sport, functional fitness and hybrid training environments. This may include triathlon, running, cycling, swimming, rowing, Hyrox, CrossFit, obstacle racing, team sport athletes with high training loads, or other demanding sports.
The aim is personalised insight. Your analysis will be based on your training data, food intake, supplement use, goals and energy demands.
Apply to join the study
This is a rare opportunity to understand your own nutrition the way elite athletes do, backed by one of the world’s leading nutrition-science innovators.
Places are limited, and participants are selected by application.
You bring commitment, data and honesty.
We provide the analysis.
Applications will be reviewed by the study team. Selected participants will receive next steps by email.
The Arla Foods Ingredients x Alistair Brownlee Consumer Research Study, in partnership with truefuels, is a consumer insight study focused on athlete nutrition behaviours, fuelling challenges, and performance-support needs.